Stories about projects, brands and talent.

Municipal Goods

From Toronto to Miami With Municipal Goods

Our work with Municipal Goods, like our work with INK Entertainment, goes beyond documenting events. Each project has been an opportunity to understand how different environments shape how people move, interact, and respond to a space. Most recently, for Paris Texas at Palm Tree Club in Miami, that meant working inside a waterfront venue built directly into the marina, where the club, dock, and arrival point all blend into one continuous space. Backed by Palm Tree Crew, the space carries a polished but high energy identity. The night extended beyond the club itself, with yachts pulling in and guests arriving directly through the marina into the venue. With Brandi Cyrus and Sidepiece on the lineup, the energy built quickly. Our focus was on capturing how the environment moved, from crowd response to transitions between sets. Working across projects with Municipal Goods has continued to refine how we approach storytelling in live environments.

Municipal Goods

From Toronto to Miami With Municipal Goods

Our work with Municipal Goods, like our work with INK Entertainment, goes beyond documenting events. Each project has been an opportunity to understand how different environments shape how people move, interact, and respond to a space. Most recently, for Paris Texas at Palm Tree Club in Miami, that meant working inside a waterfront venue built directly into the marina, where the club, dock, and arrival point all blend into one continuous space. Backed by Palm Tree Crew, the space carries a polished but high energy identity. The night extended beyond the club itself, with yachts pulling in and guests arriving directly through the marina into the venue. With Brandi Cyrus and Sidepiece on the lineup, the energy built quickly. Our focus was on capturing how the environment moved, from crowd response to transitions between sets. Working across projects with Municipal Goods has continued to refine how we approach storytelling in live environments.

Nourish

SMOKED Ignites Toronto at STACKT Market

Toronto’s STACKT Market burned bright as SMOKED brought fire to the city. Low-and-slow brisket, Argentinian asado, Caribbean jerk, Japanese yakitori, every corner sizzled with global flavors, each dish a story told in smoke and heat. We captured the festival entirely through photos and video. Chef Dwight Smith’s jerk chicken danced with Red Stripe and Grace Foods seasoning, Chef Lawrence LaPianta’s sausage smash burgers and cochinita pibil tacos sizzled, and Malabar coastal pork skewers and yuzu kosho chicken moved like art in the hands of the chefs. STACKT’s open-air spaces, live music performances, and crowds created an immersive atmosphere, this is felt through the content produced. Every plate also supported Feed Ontario.

Nourish

SMOKED Ignites Toronto at STACKT Market

Toronto’s STACKT Market burned bright as SMOKED brought fire to the city. Low-and-slow brisket, Argentinian asado, Caribbean jerk, Japanese yakitori, every corner sizzled with global flavors, each dish a story told in smoke and heat. We captured the festival entirely through photos and video. Chef Dwight Smith’s jerk chicken danced with Red Stripe and Grace Foods seasoning, Chef Lawrence LaPianta’s sausage smash burgers and cochinita pibil tacos sizzled, and Malabar coastal pork skewers and yuzu kosho chicken moved like art in the hands of the chefs. STACKT’s open-air spaces, live music performances, and crowds created an immersive atmosphere, this is felt through the content produced. Every plate also supported Feed Ontario.

Municipal Goods

Paris Texas at the 166th King’s Plate

Owned and operated by Municipal Goods, Paris Texas set up a trackside pop-up at the 166th King’s Plate at Woodbine Racetrack, placing the brand in the middle of one of Toronto's most high-energy days of the summer. The crowd, the races, the music, everything moved fast, building throughout the day as people filled the grounds. Our focus was to capture the activation through video as it lived inside that environment. Horses charging down the track, well-dressed groups pressed along the rail, and those moving between betting, drinks, and high-energy conversation set the pace. The high energy came from the rhythm of the day, the noise, the motion, the constant shift between the races and everything around them. The final recap videos produced reflects that balance.

Municipal Goods

Paris Texas at the 166th King’s Plate

Owned and operated by Municipal Goods, Paris Texas set up a trackside pop-up at the 166th King’s Plate at Woodbine Racetrack, placing the brand in the middle of one of Toronto's most high-energy days of the summer. The crowd, the races, the music, everything moved fast, building throughout the day as people filled the grounds. Our focus was to capture the activation through video as it lived inside that environment. Horses charging down the track, well-dressed groups pressed along the rail, and those moving between betting, drinks, and high-energy conversation set the pace. The high energy came from the rhythm of the day, the noise, the motion, the constant shift between the races and everything around them. The final recap videos produced reflects that balance.

FULL SEND x UFC

UFC 312 with FULL SEND MMA

Our collaboration with FULL SEND supported content capture at UFC 312, held in Sydney, Australia. The event showcased the skill, discipline, and intensity that define MMA at the highest level. UFC 312 brought the action to Australia, headlined by Dricus Du Plessis defending his middleweight title against Sean Strickland. The card featured a series of decisive performances, including high output striking battles and dominant wins across multiple divisions, with Zhang Weili defending her strawweight title against Tatiana Suarez. Outside the octagon, the event drew a strong international audience, reinforcing the UFC’s global reach and the growing presence of MMA in Australia. FULL SEND provided exclusive access to fighters, enabling coverage that extended beyond competition into preparation and mindset. Content capture navigated a high energy arena environment, tight timelines, and controlled access while maintaining focus on the athletes’ process. The event extended beyond the fights themselves, highlighting resilience, pressure, and the narratives that define combat sports at the elite level, bringing audiences closer to the human side of competition.

FULL SEND x UFC

UFC 312 with FULL SEND MMA

Our collaboration with FULL SEND supported content capture at UFC 312, held in Sydney, Australia. The event showcased the skill, discipline, and intensity that define MMA at the highest level. UFC 312 brought the action to Australia, headlined by Dricus Du Plessis defending his middleweight title against Sean Strickland. The card featured a series of decisive performances, including high output striking battles and dominant wins across multiple divisions, with Zhang Weili defending her strawweight title against Tatiana Suarez. Outside the octagon, the event drew a strong international audience, reinforcing the UFC’s global reach and the growing presence of MMA in Australia. FULL SEND provided exclusive access to fighters, enabling coverage that extended beyond competition into preparation and mindset. Content capture navigated a high energy arena environment, tight timelines, and controlled access while maintaining focus on the athletes’ process. The event extended beyond the fights themselves, highlighting resilience, pressure, and the narratives that define combat sports at the elite level, bringing audiences closer to the human side of competition.

FULL SEND x UFC

UFC 309 with FULL SEND MMA

Our collaboration with FULL SEND supported content capture at UFC 309, held at Madison Square Garden. The event showcased the skill, determination, and intensity that define MMA at the highest level. UFC 309 brought the action to New York, headlined by Jon Jones returning to defend his heavyweight title. The card featured a series of decisive performances, including knockout finishes and hard fought wins across multiple divisions. Outside the octagon, appearances from Donald Trump and Elon Musk added a wider cultural spotlight to the event. FULL SEND provided exclusive access to fighters, enabling coverage that extended beyond competition into preparation and mindset. Content capture navigated crowded arenas, shifting schedules, and tightly controlled access while maintaining focus on the athletes’ process. The event extended beyond the fights themselves, highlighting resilience, pressure, and the narratives that define combat sports at the elite level, bringing audiences closer to the human side of competition.

FULL SEND x UFC

UFC 309 with FULL SEND MMA

Our collaboration with FULL SEND supported content capture at UFC 309, held at Madison Square Garden. The event showcased the skill, determination, and intensity that define MMA at the highest level. UFC 309 brought the action to New York, headlined by Jon Jones returning to defend his heavyweight title. The card featured a series of decisive performances, including knockout finishes and hard fought wins across multiple divisions. Outside the octagon, appearances from Donald Trump and Elon Musk added a wider cultural spotlight to the event. FULL SEND provided exclusive access to fighters, enabling coverage that extended beyond competition into preparation and mindset. Content capture navigated crowded arenas, shifting schedules, and tightly controlled access while maintaining focus on the athletes’ process. The event extended beyond the fights themselves, highlighting resilience, pressure, and the narratives that define combat sports at the elite level, bringing audiences closer to the human side of competition.

Leona

"By The Sea" by Leona

For the Leona "By The Sea" campaign, we found ourselves on a yacht in Toronto’s Outer Harbour Marina, surrounded by subtle textures, natural light, and gentle waves. The creative direction leaned toward simplicity and intimacy, with a black-and-white palette that evoked a sense of timelessness. We coordinated a precise schedule, balancing makeup and hair preparations with smooth transitions into filming. Simple props such as a book, a pair of sunglasses, and a cigarette hinted at quiet narratives unfolding among the models. Ordinary gestures, like sipping water or tying up hair, became delicate moments captured in a gentle, drifting environment. This controlled yet organic approach allowed the team to highlight authenticity while maintaining a calm, refined aesthetic. By curating the mood and guiding the interplay of model interactions, we produced footage that felt effortlessly elegant. This project stands as a testament to how minimalism and careful planning can yield enduring emotional resonance.

Leona

"By The Sea" by Leona

For the Leona "By The Sea" campaign, we found ourselves on a yacht in Toronto’s Outer Harbour Marina, surrounded by subtle textures, natural light, and gentle waves. The creative direction leaned toward simplicity and intimacy, with a black-and-white palette that evoked a sense of timelessness. We coordinated a precise schedule, balancing makeup and hair preparations with smooth transitions into filming. Simple props such as a book, a pair of sunglasses, and a cigarette hinted at quiet narratives unfolding among the models. Ordinary gestures, like sipping water or tying up hair, became delicate moments captured in a gentle, drifting environment. This controlled yet organic approach allowed the team to highlight authenticity while maintaining a calm, refined aesthetic. By curating the mood and guiding the interplay of model interactions, we produced footage that felt effortlessly elegant. This project stands as a testament to how minimalism and careful planning can yield enduring emotional resonance.

Stromedy

Turning Stromedy’s high-stakes concepts into reality

Working with Kyle Godfrey, better known as Stromedy, meant pushing boundaries to deliver high-octane content that left audiences breathless. Known for his adventurous storylines and immersive narratives, Stromedy relied on us to transform ambitious concepts into reality. We coordinated every detail so he could focus entirely on performance and storytelling. From arranging transportation and assembling props to hiring actors and securing costumes, we ensured every component was in place. We managed contracts, obtained permits, and solved problems before they arose. That might have meant having a school bus ready for heating in a cold, rural setting or mapping out alternate routes for a complex car chase. We recently oversaw a challenging shoot in Arizona that involved infiltrating a secret base, executing a high-stakes robbery, orchestrating a dirt bike escape, and even arranging a helicopter extraction. Our behind-the-scenes management turned this intricate vision into an adrenaline-fueled episode viewers would never forget. These videos have since generated over a million views. By combining logistical expertise, resourcefulness, and creative foresight, we served as the invisible backbone of Stromedy’s productions.

Stromedy

Turning Stromedy’s high-stakes concepts into reality

Working with Kyle Godfrey, better known as Stromedy, meant pushing boundaries to deliver high-octane content that left audiences breathless. Known for his adventurous storylines and immersive narratives, Stromedy relied on us to transform ambitious concepts into reality. We coordinated every detail so he could focus entirely on performance and storytelling. From arranging transportation and assembling props to hiring actors and securing costumes, we ensured every component was in place. We managed contracts, obtained permits, and solved problems before they arose. That might have meant having a school bus ready for heating in a cold, rural setting or mapping out alternate routes for a complex car chase. We recently oversaw a challenging shoot in Arizona that involved infiltrating a secret base, executing a high-stakes robbery, orchestrating a dirt bike escape, and even arranging a helicopter extraction. Our behind-the-scenes management turned this intricate vision into an adrenaline-fueled episode viewers would never forget. These videos have since generated over a million views. By combining logistical expertise, resourcefulness, and creative foresight, we served as the invisible backbone of Stromedy’s productions.

AryaHungry

Elevating AryaHungry’s bold culinary brand

Working with AryaHungry (Arya Hamedani) meant aligning creativity with strategy to support his rapid growth as a bold, no-nonsense culinary creator. His “Don’t Fuck It Up” tagline defined a raw, authentic style that resonated with a loyal community on Instagram and TikTok. Viewers trusted Arya’s recommendations and embraced his humor, energy, and honest approach to cooking. Our team secured brand deals that fit his culinary vision, partnerships with Made In Cookware, EZ Board etc. kept authenticity at the forefront. We also developed a merchandise site and masterclass platform designed to strengthen his brand and deepen his connection with fans. Behind the scenes, we managed logistics for shoots, including a memorable Thanksgiving production in a rural setting, complete with fireworks and laughter. By combining talent management and strategic digital solutions, we helped AryaHungry scale his presence, reach new audiences, and maintain meaningful engagement with followers who value his unfiltered, passionate take on food.

AryaHungry

Elevating AryaHungry’s bold culinary brand

Working with AryaHungry (Arya Hamedani) meant aligning creativity with strategy to support his rapid growth as a bold, no-nonsense culinary creator. His “Don’t Fuck It Up” tagline defined a raw, authentic style that resonated with a loyal community on Instagram and TikTok. Viewers trusted Arya’s recommendations and embraced his humor, energy, and honest approach to cooking. Our team secured brand deals that fit his culinary vision, partnerships with Made In Cookware, EZ Board etc. kept authenticity at the forefront. We also developed a merchandise site and masterclass platform designed to strengthen his brand and deepen his connection with fans. Behind the scenes, we managed logistics for shoots, including a memorable Thanksgiving production in a rural setting, complete with fireworks and laughter. By combining talent management and strategic digital solutions, we helped AryaHungry scale his presence, reach new audiences, and maintain meaningful engagement with followers who value his unfiltered, passionate take on food.

David Kollar

The Rodeo Club Collection

Kollar’s Rodeo Club collection takes a bold step in redefining the American Western aesthetic. Set against rolling hills and rustic barns, the campaign highlighted the collection’s luxurious textures and innovative designs. Our team worked to capture the essence of this collection, showcasing draping trousers, oversized cropped tees, and timeless straight-leg denim. The rugged backdrop served as the perfect complement to the collection’s refined tailoring, emphasizing its versatility for both casual and elevated settings. Accessories such as distressed leather boots and vintage-inspired hats tied the looks together, paying homage to Western heritage while staying firmly rooted in contemporary fashion. Through this campaign, Kollar’s Rodeo Club collection proved to be a celebration of individuality and a reimagination of classic Americana for the modern era.

David Kollar

The Rodeo Club Collection

Kollar’s Rodeo Club collection takes a bold step in redefining the American Western aesthetic. Set against rolling hills and rustic barns, the campaign highlighted the collection’s luxurious textures and innovative designs. Our team worked to capture the essence of this collection, showcasing draping trousers, oversized cropped tees, and timeless straight-leg denim. The rugged backdrop served as the perfect complement to the collection’s refined tailoring, emphasizing its versatility for both casual and elevated settings. Accessories such as distressed leather boots and vintage-inspired hats tied the looks together, paying homage to Western heritage while staying firmly rooted in contemporary fashion. Through this campaign, Kollar’s Rodeo Club collection proved to be a celebration of individuality and a reimagination of classic Americana for the modern era.

itsjustinfigs

Escape From Nightmares

Working with itsjustinfigs from Prime Capitol, a creator known for his suspenseful narratives and immersive concepts, required a careful blend of production planning and creative synergy. Our role involved crafting a short film that guided viewers on a mysterious journey from confusion to revelation. In “Escape from Nightmares,” we managed every facet of production while respecting the creator’s vision. We handled details such as securing locations, hiring actors, assembling props, and ensuring safety measures were in place. We also briefed the crew on script specifics, managed permits and contracts, and anticipated challenges before they arose. This thorough preparation allowed cast and crew to focus on delivering authentic performances and emotional intensity, rather than being slowed down by technical hurdles. The result was a short film that challenged audiences to piece together the truth behind each unsettling twist. By merging bold storytelling with precise, behind-the-scenes execution, we helped Justin create a narrative that lingered in the viewer’s mind long after the final frame.

itsjustinfigs

Escape From Nightmares

Working with itsjustinfigs from Prime Capitol, a creator known for his suspenseful narratives and immersive concepts, required a careful blend of production planning and creative synergy. Our role involved crafting a short film that guided viewers on a mysterious journey from confusion to revelation. In “Escape from Nightmares,” we managed every facet of production while respecting the creator’s vision. We handled details such as securing locations, hiring actors, assembling props, and ensuring safety measures were in place. We also briefed the crew on script specifics, managed permits and contracts, and anticipated challenges before they arose. This thorough preparation allowed cast and crew to focus on delivering authentic performances and emotional intensity, rather than being slowed down by technical hurdles. The result was a short film that challenged audiences to piece together the truth behind each unsettling twist. By merging bold storytelling with precise, behind-the-scenes execution, we helped Justin create a narrative that lingered in the viewer’s mind long after the final frame.

Municipal Goods

NHL® All-Star Weekend in Toronto

Sports Illustrated’s All-Star Experience in Toronto brought together top-tier sporting events, live music, and a range of cultural touchpoints. With Diplo, The Kid LAROI, and Loud Luxury contributing to the weekend’s soundtrack, and sponsors like Celsius and Don Julio elevating the atmosphere, the event delivered a high-energy, multi-layered experience. At the center of it all were the venues operated by Municipal Goods. We moved through these spaces and surrounding performances, documenting moments that captured both the scale of the weekend and its more intimate interactions. From crowd energy to behind-the-scenes exchanges, the footage highlights how music, sport, and brand participation converged within environments shaped by Municipal Goods. This approach aligned seamlessly with MAFIC’s dedication to producing content that authentically reflects an event’s true character and lasting significance.

Municipal Goods

NHL® All-Star Weekend in Toronto

Sports Illustrated’s All-Star Experience in Toronto brought together top-tier sporting events, live music, and a range of cultural touchpoints. With Diplo, The Kid LAROI, and Loud Luxury contributing to the weekend’s soundtrack, and sponsors like Celsius and Don Julio elevating the atmosphere, the event delivered a high-energy, multi-layered experience. At the center of it all were the venues operated by Municipal Goods. We moved through these spaces and surrounding performances, documenting moments that captured both the scale of the weekend and its more intimate interactions. From crowd energy to behind-the-scenes exchanges, the footage highlights how music, sport, and brand participation converged within environments shaped by Municipal Goods. This approach aligned seamlessly with MAFIC’s dedication to producing content that authentically reflects an event’s true character and lasting significance.

Sam Drysdale

Racing against time to shoot an impromptu music video

The request came with just four hours’ notice: produce a music video for Sam Drysdale’s “Only the Strong Survive.” We embraced the challenge, knowing that constraints often spark innovative thinking. At Coin 8 Studio, we focused on straightforward setups, a grand piano, carefully placed lighting, and minimalistic backdrops to emphasize the raw emotion in Sam’s performance. By working with what we had and adapting quickly, we turned a tight timeline into a defining element of the shoot. Instead of feeling rushed, we directed that energy into purposeful decision-making. The outcome was a video that felt honest and immediate, demonstrating MAFIC’s ability to stay agile and deliver meaningful results, even when the clock is ticking.

Sam Drysdale

Racing against time to shoot an impromptu music video

The request came with just four hours’ notice: produce a music video for Sam Drysdale’s “Only the Strong Survive.” We embraced the challenge, knowing that constraints often spark innovative thinking. At Coin 8 Studio, we focused on straightforward setups, a grand piano, carefully placed lighting, and minimalistic backdrops to emphasize the raw emotion in Sam’s performance. By working with what we had and adapting quickly, we turned a tight timeline into a defining element of the shoot. Instead of feeling rushed, we directed that energy into purposeful decision-making. The outcome was a video that felt honest and immediate, demonstrating MAFIC’s ability to stay agile and deliver meaningful results, even when the clock is ticking.

BEBEBOY

A vivid portrayal of the risky yet rewarding world of music

For BEBEBOY’s “EN CAMINO,” we needed to create visuals that conveyed more than lyrics, they needed to reflect an artist’s entire journey within the music industry. We developed a narrative anchored by a symbolic “wedding day” sequence, where the music business itself took on a metaphorical role. Filmed at The Don and captured with a RED V-Raptor 8K camera, we chose angles, lighting, and pacing that reinforced the core themes of risk, transformation, and the delicate balance between artistry and ambition. We knew that subtlety was key. The video’s imagery, from the set design to the final reveal, was intended to resonate with viewers who understand that pursuing a career in music involves moments of uncertainty and courage. This approach aligns with MAFIC’s focus on content that doesn’t just look good, it carries weight and meaning, connecting the audience to the artist’s broader narrative.

BEBEBOY

A vivid portrayal of the risky yet rewarding world of music

For BEBEBOY’s “EN CAMINO,” we needed to create visuals that conveyed more than lyrics, they needed to reflect an artist’s entire journey within the music industry. We developed a narrative anchored by a symbolic “wedding day” sequence, where the music business itself took on a metaphorical role. Filmed at The Don and captured with a RED V-Raptor 8K camera, we chose angles, lighting, and pacing that reinforced the core themes of risk, transformation, and the delicate balance between artistry and ambition. We knew that subtlety was key. The video’s imagery, from the set design to the final reveal, was intended to resonate with viewers who understand that pursuing a career in music involves moments of uncertainty and courage. This approach aligns with MAFIC’s focus on content that doesn’t just look good, it carries weight and meaning, connecting the audience to the artist’s broader narrative.

SEVEN23 and LEONLASHES

Innovating beauty through animation

For SEVEN23 and LEONLASHES’ “Instant Lift & Lam Kit,” we elevated beauty marketing with dynamic 3D animation. This campaign brought the product’s innovative features to life, providing an interactive and visually captivating experience for viewers. Detailed 3D imagery showcased every element of the kit, from its sleek packaging to the seamless application process. The animations demonstrated the product’s ability to enhance lashes and brows effortlessly, making it a must-have for beauty enthusiasts.

SEVEN23 and LEONLASHES

Innovating beauty through animation

For SEVEN23 and LEONLASHES’ “Instant Lift & Lam Kit,” we elevated beauty marketing with dynamic 3D animation. This campaign brought the product’s innovative features to life, providing an interactive and visually captivating experience for viewers. Detailed 3D imagery showcased every element of the kit, from its sleek packaging to the seamless application process. The animations demonstrated the product’s ability to enhance lashes and brows effortlessly, making it a must-have for beauty enthusiasts.

David Kollar

Kollar Clothing transitions into David Kollar

Kollar Clothing’s journey to re-emerge as David Kollar marks a significant shift for a brand known for its distinct style and meticulous craftsmanship. Since 2018, we’ve witnessed their ongoing evolution, and now our role is to create a documentary that chronicles this transition. Rather than just announcing a name change, we’re illustrating how a brand adapts in a landscape driven by creativity, authenticity, and meaningful engagement with its audience. This project allows us to highlight the vision behind David Kollar, revealing what sets it apart and how it plans to resonate in an ever-evolving fashion world. By showing the process, the people, and the reasoning behind strategic choices, we’re capturing a narrative that explores the intersection of innovation, heritage, and the desire to continuously refine a brand’s identity.

David Kollar

Kollar Clothing transitions into David Kollar

Kollar Clothing’s journey to re-emerge as David Kollar marks a significant shift for a brand known for its distinct style and meticulous craftsmanship. Since 2018, we’ve witnessed their ongoing evolution, and now our role is to create a documentary that chronicles this transition. Rather than just announcing a name change, we’re illustrating how a brand adapts in a landscape driven by creativity, authenticity, and meaningful engagement with its audience. This project allows us to highlight the vision behind David Kollar, revealing what sets it apart and how it plans to resonate in an ever-evolving fashion world. By showing the process, the people, and the reasoning behind strategic choices, we’re capturing a narrative that explores the intersection of innovation, heritage, and the desire to continuously refine a brand’s identity.

Noa Collective

Noa Collective at NYFW

The Noa Collective made a powerful statement at New York Fashion Week, showcasing a collection that blended modern design with bold artistic expression. Set at the iconic Fashion Week Haus, the runway show featured pieces that celebrated individuality through structure, movement, and texture. Behind the scenes, our team documented the intense preparation, from last-minute adjustments to models practicing their walks. On the runway, the collection came alive, with dynamic lighting and music amplifying the impact of each design. Intricate details, such as layered fabrics and bold patterns, reflected the brand’s innovative approach to contemporary fashion. The Noa Collective’s NYFW debut was more than a show, it was a moment that reinforced their position as a leader in pushing boundaries and setting new trends in the fashion world.

Noa Collective

Noa Collective at NYFW

The Noa Collective made a powerful statement at New York Fashion Week, showcasing a collection that blended modern design with bold artistic expression. Set at the iconic Fashion Week Haus, the runway show featured pieces that celebrated individuality through structure, movement, and texture. Behind the scenes, our team documented the intense preparation, from last-minute adjustments to models practicing their walks. On the runway, the collection came alive, with dynamic lighting and music amplifying the impact of each design. Intricate details, such as layered fabrics and bold patterns, reflected the brand’s innovative approach to contemporary fashion. The Noa Collective’s NYFW debut was more than a show, it was a moment that reinforced their position as a leader in pushing boundaries and setting new trends in the fashion world.

Arbat Group

Ayo Beatz chooses Arbat Group for secure and stylish transportation in Miami

When British artist Ayo Beatz came to Miami, he sought a partner that could handle more than just routine travel. He needed a service provider who understood the importance of personal security, smooth logistics, and the high standards that come with working in a competitive industry. Arbat Group, known for their protective and chauffeured services across South Florida, delivered exactly that. They created an environment where Ayo Beatz could focus on his work and engagements, rather than worry about the challenges of navigating the city. As part of our role, MAFIC documented this experience in a style that reflected both professionalism and authenticity. We captured the day-to-day interactions, the attention to detail in Arbat Group’s approach, and the ease with which Ayo Beatz moved through the city. The final result was an editorial piece that offered a real look into what it means to have the right partners on board, partners who understand an artist’s priorities and align with the standards that drive their career forward.

Arbat Group

Ayo Beatz chooses Arbat Group for secure and stylish transportation in Miami

When British artist Ayo Beatz came to Miami, he sought a partner that could handle more than just routine travel. He needed a service provider who understood the importance of personal security, smooth logistics, and the high standards that come with working in a competitive industry. Arbat Group, known for their protective and chauffeured services across South Florida, delivered exactly that. They created an environment where Ayo Beatz could focus on his work and engagements, rather than worry about the challenges of navigating the city. As part of our role, MAFIC documented this experience in a style that reflected both professionalism and authenticity. We captured the day-to-day interactions, the attention to detail in Arbat Group’s approach, and the ease with which Ayo Beatz moved through the city. The final result was an editorial piece that offered a real look into what it means to have the right partners on board, partners who understand an artist’s priorities and align with the standards that drive their career forward.

CLASH Magazine

CLASH Magazine catches up with Toosii, JELEEL!, Akademiks and more

Rolling Loud Miami 2022 represents a global stage for hip-hop, hosting both established names and rising talent. Our assignment with CLASH Magazine placed us backstage and in conversations that went beyond the music itself. We listened as Mozzy, Strick, and Cash Cobain discussed their influences, while Akademiks provided insights into the scene’s cultural shifts. JELEEL!’s take on performing at such a major platform and Tyla Yaweh’s reflections on moving from dreams to tangible achievements painted a fuller picture of the industry’s demands and rewards. Toosii shared perspectives on growth, pressure, and finding balance as an artist. Our coverage balanced direct, personal interviews with careful visual storytelling. We focused on capturing the essence of the festival’s environment, artists connecting with their peers, fans discovering new music, and an overall sense that hip-hop is constantly evolving. This approach aligned with MAFIC’s belief that effective storytelling goes beyond recaps, delving into the values and ambitions that shape a cultural movement.

CLASH Magazine

CLASH Magazine catches up with Toosii, JELEEL!, Akademiks and more

Rolling Loud Miami 2022 represents a global stage for hip-hop, hosting both established names and rising talent. Our assignment with CLASH Magazine placed us backstage and in conversations that went beyond the music itself. We listened as Mozzy, Strick, and Cash Cobain discussed their influences, while Akademiks provided insights into the scene’s cultural shifts. JELEEL!’s take on performing at such a major platform and Tyla Yaweh’s reflections on moving from dreams to tangible achievements painted a fuller picture of the industry’s demands and rewards. Toosii shared perspectives on growth, pressure, and finding balance as an artist. Our coverage balanced direct, personal interviews with careful visual storytelling. We focused on capturing the essence of the festival’s environment, artists connecting with their peers, fans discovering new music, and an overall sense that hip-hop is constantly evolving. This approach aligned with MAFIC’s belief that effective storytelling goes beyond recaps, delving into the values and ambitions that shape a cultural movement.

From the archive

From Toronto to Miami With Municipal Goods

From Toronto to Miami With Municipal Goods

25.11.22

25.11.22

From Toronto to Miami With Municipal Goods

25.11.22

SMOKED Ignites Toronto at STACKT Market

SMOKED Ignites Toronto at STACKT Market

25.09.27

25.09.27

SMOKED Ignites Toronto at STACKT Market

25.09.27

Paris Texas at the 166th King’s Plate

Paris Texas at the 166th King’s Plate

25.08.16

25.08.16

Paris Texas at the 166th King’s Plate

25.08.16

UFC 312 with FULL SEND MMA

UFC 312 with FULL SEND MMA

25.02.08

25.02.08

UFC 312 with FULL SEND MMA

25.02.08

UFC 309 with FULL SEND MMA

UFC 309 with FULL SEND MMA

24.11.17

24.11.17

UFC 309 with FULL SEND MMA

24.11.17

"By The Sea" by Leona

"By The Sea" by Leona

24.07.27

24.07.27

"By The Sea" by Leona

24.07.27

Elevating AryaHungry’s bold culinary brand

Elevating AryaHungry’s bold culinary brand

24.07.02

24.07.02

Elevating AryaHungry’s bold culinary brand

24.07.02

The Rodeo Club Collection

The Rodeo Club Collection

24.06.10

24.06.10

The Rodeo Club Collection

24.06.10

Turning Stromedy’s high-stakes concepts into reality

Turning Stromedy’s high-stakes concepts into reality

24.05.07

24.05.07

Turning Stromedy’s high-stakes concepts into reality

24.05.07

Escape From Nightmares

Escape From Nightmares

24.04.01

24.04.01

Escape From Nightmares

24.04.01

NHL® All-Star Weekend in Toronto

NHL® All-Star Weekend in Toronto

24.02.05

24.02.05

NHL® All-Star Weekend in Toronto

24.02.05

Racing against time to shoot an impromptu music video

Racing against time to shoot an impromptu music video

24.01.30

24.01.30

Racing against time to shoot an impromptu music video

24.01.30

A vivid portrayal of the risky yet rewarding world of music

A vivid portrayal of the risky yet rewarding world of music

24.01.14

24.01.14

A vivid portrayal of the risky yet rewarding world of music

24.01.14

Innovating beauty through animation

Innovating beauty through animation

23.11.10

23.11.10

Innovating beauty through animation

23.11.10

Kollar Clothing transitions into David Kollar

Kollar Clothing transitions into David Kollar

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Noa Collective at NYFW

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Ayo Beatz chooses Arbat Group for secure and stylish transportation in Miami

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CLASH Magazine catches up with Toosii, JELEEL!, Akademiks and more

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CLASH Magazine catches up with Toosii, JELEEL!, Akademiks and more

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Miami Swim Week at Faena Forum

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22.07.20

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22.02.22

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Raquel Wekerle at El Mocambo

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Raquel Wekerle at El Mocambo

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Unleashing creativity with INK Entertainment

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21.11.25

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Audi at the Rolex 24 at Daytona

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20.01.30

Audi at the Rolex 24 at Daytona

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18.07.10

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