Sam Drysdale
Racing against time to shoot an impromptu music video
25.01.17
/
2 min.
by
Miguel Fuentes, Founder
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Creativity under pressure
The request came with just four hours’ notice: produce a music video for Sam Drysdale’s “Only the Strong Survive.” We embraced the challenge, knowing that constraints often spark innovative thinking. At Coin 8 Studio, we focused on straightforward setups, a grand piano, carefully placed lighting, and minimalistic backdrops to emphasize the raw emotion in Sam’s performance.
By working with what we had and adapting quickly, we turned a tight timeline into a defining element of the shoot. Instead of feeling rushed, we directed that energy into purposeful decision-making. The outcome was a video that felt honest and immediate, demonstrating MAFIC’s ability to stay agile and deliver meaningful results, even when the clock is ticking.
Creativity under pressure
The request came with just four hours’ notice: produce a music video for Sam Drysdale’s “Only the Strong Survive.” We embraced the challenge, knowing that constraints often spark innovative thinking. At Coin 8 Studio, we focused on straightforward setups, a grand piano, carefully placed lighting, and minimalistic backdrops to emphasize the raw emotion in Sam’s performance.
By working with what we had and adapting quickly, we turned a tight timeline into a defining element of the shoot. Instead of feeling rushed, we directed that energy into purposeful decision-making. The outcome was a video that felt honest and immediate, demonstrating MAFIC’s ability to stay agile and deliver meaningful results, even when the clock is ticking.
Creativity under pressure
The request came with just four hours’ notice: produce a music video for Sam Drysdale’s “Only the Strong Survive.” We embraced the challenge, knowing that constraints often spark innovative thinking. At Coin 8 Studio, we focused on straightforward setups, a grand piano, carefully placed lighting, and minimalistic backdrops to emphasize the raw emotion in Sam’s performance.
By working with what we had and adapting quickly, we turned a tight timeline into a defining element of the shoot. Instead of feeling rushed, we directed that energy into purposeful decision-making. The outcome was a video that felt honest and immediate, demonstrating MAFIC’s ability to stay agile and deliver meaningful results, even when the clock is ticking.
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