FULL SEND x UFC

Kinobody

Audi

David Kollar

FULL SEND x UFC

Kinobody

Audi

David Kollar

About

A Creative Agency for What’s Next

MAFIC is a creative agency built by creators who know how to stand out in a world that never stops scrolling. We help brands grow and connect with audiences through bold, versatile content and storytelling that resonates.

We work with talent to build presence, unlock opportunities, and achieve measurable results. This is just the beginning of what MAFIC offers, and we’re always exploring new ways to shape culture, spark ideas, and bring visions to life.

A Creative Agency for What’s Next

MAFIC is a creative agency built by creators who know how to stand out in a world that never stops scrolling. We help brands grow and connect with audiences through bold, versatile content and storytelling that resonates.

We work with talent to build presence, unlock opportunities, and achieve measurable results. This is just the beginning of what MAFIC offers, and we’re always exploring new ways to shape culture, spark ideas, and bring visions to life.

A Creative Agency for What’s Next

MAFIC is a creative agency built by creators who know how to stand out in a world that never stops scrolling. We help brands grow and connect with audiences through bold, versatile content and storytelling that resonates.

We work with talent to build presence, unlock opportunities, and achieve measurable results. This is just the beginning of what MAFIC offers, and we’re always exploring new ways to shape culture, spark ideas, and bring visions to life.

Services

Content Creation

Content Creation

Content Creation

Talent Management

Talent Management

Talent Management

our values

01. Integrity

02. Humanity

03. Teamwork

We build lasting relationships with our clients and partners, grounded in respect, authenticity, and accountability. Transparency is central to everything we do.

We believe in the power of people. Empathy, diversity, and the richness of human experience guide our work. When different perspectives come together, true creativity emerges.

Collaboration turns goals into reality. Our diverse team of innovative minds work together to bring true innovation to content creation and talent management.

01. Integrity

02. Humanity

03. Teamwork

We build lasting relationships with our clients and partners, grounded in respect, authenticity, and accountability. Transparency is central to everything we do.

We believe in the power of people. We’re connected by empathy, diversity, and the shared experience of being human. When different perspectives come together, real magic happens.

Collaboration turns goals into reality. Our diverse team of innovative minds work together to bring true innovation to content creation and talent management.

01. Intergrity

02. Humanity

03. Teamwork

We build lasting relationships with our clients and partners, grounded in respect, authenticity, and accountability. Transparency is central to everything we do.

We believe in the power of people. We’re connected by empathy, diversity, and the shared experience of being human. When different perspectives come together, real magic happens.

Collaboration turns goals into reality. Our diverse team of innovative minds work together to bring true innovation to content creation and talent management.

From the journal

Municipal Goods

From Toronto to Miami With Municipal Goods

Our work with Municipal Goods, like our work with INK Entertainment, goes beyond documenting events. Each project has been an opportunity to understand how different environments shape how people move, interact, and respond to a space. Most recently, for Paris Texas at Palm Tree Club in Miami, that meant working inside a waterfront venue built directly into the marina, where the club, dock, and arrival point all blend into one continuous space. Backed by Palm Tree Crew, the space carries a polished but high energy identity. The night extended beyond the club itself, with yachts pulling in and guests arriving directly through the marina into the venue. With Brandi Cyrus and Sidepiece on the lineup, the energy built quickly. Our focus was on capturing how the environment moved, from crowd response to transitions between sets. Working across projects with Municipal Goods has continued to refine how we approach storytelling in live environments.

Municipal Goods

From Toronto to Miami With Municipal Goods

Our work with Municipal Goods, like our work with INK Entertainment, goes beyond documenting events. Each project has been an opportunity to understand how different environments shape how people move, interact, and respond to a space. Most recently, for Paris Texas at Palm Tree Club in Miami, that meant working inside a waterfront venue built directly into the marina, where the club, dock, and arrival point all blend into one continuous space. Backed by Palm Tree Crew, the space carries a polished but high energy identity. The night extended beyond the club itself, with yachts pulling in and guests arriving directly through the marina into the venue. With Brandi Cyrus and Sidepiece on the lineup, the energy built quickly. Our focus was on capturing how the environment moved, from crowd response to transitions between sets. Working across projects with Municipal Goods has continued to refine how we approach storytelling in live environments.

Nourish

SMOKED Ignites Toronto at STACKT Market

Toronto’s STACKT Market burned bright as SMOKED brought fire to the city. Low-and-slow brisket, Argentinian asado, Caribbean jerk, Japanese yakitori, every corner sizzled with global flavors, each dish a story told in smoke and heat. We captured the festival entirely through photos and video. Chef Dwight Smith’s jerk chicken danced with Red Stripe and Grace Foods seasoning, Chef Lawrence LaPianta’s sausage smash burgers and cochinita pibil tacos sizzled, and Malabar coastal pork skewers and yuzu kosho chicken moved like art in the hands of the chefs. STACKT’s open-air spaces, live music performances, and crowds created an immersive atmosphere, this is felt through the content produced. Every plate also supported Feed Ontario.

Nourish

SMOKED Ignites Toronto at STACKT Market

Toronto’s STACKT Market burned bright as SMOKED brought fire to the city. Low-and-slow brisket, Argentinian asado, Caribbean jerk, Japanese yakitori, every corner sizzled with global flavors, each dish a story told in smoke and heat. We captured the festival entirely through photos and video. Chef Dwight Smith’s jerk chicken danced with Red Stripe and Grace Foods seasoning, Chef Lawrence LaPianta’s sausage smash burgers and cochinita pibil tacos sizzled, and Malabar coastal pork skewers and yuzu kosho chicken moved like art in the hands of the chefs. STACKT’s open-air spaces, live music performances, and crowds created an immersive atmosphere, this is felt through the content produced. Every plate also supported Feed Ontario.

Municipal Goods

Paris Texas at the 166th King’s Plate

Owned and operated by Municipal Goods, Paris Texas set up a trackside pop-up at the 166th King’s Plate at Woodbine Racetrack, placing the brand in the middle of one of Toronto's most high-energy days of the summer. The crowd, the races, the music, everything moved fast, building throughout the day as people filled the grounds. Our focus was to capture the activation through video as it lived inside that environment. Horses charging down the track, well-dressed groups pressed along the rail, and those moving between betting, drinks, and high-energy conversation set the pace. The high energy came from the rhythm of the day, the noise, the motion, the constant shift between the races and everything around them. The final recap videos produced reflects that balance.

Municipal Goods

Paris Texas at the 166th King’s Plate

Owned and operated by Municipal Goods, Paris Texas set up a trackside pop-up at the 166th King’s Plate at Woodbine Racetrack, placing the brand in the middle of one of Toronto's most high-energy days of the summer. The crowd, the races, the music, everything moved fast, building throughout the day as people filled the grounds. Our focus was to capture the activation through video as it lived inside that environment. Horses charging down the track, well-dressed groups pressed along the rail, and those moving between betting, drinks, and high-energy conversation set the pace. The high energy came from the rhythm of the day, the noise, the motion, the constant shift between the races and everything around them. The final recap videos produced reflects that balance.

FULL SEND x UFC

UFC 312 with FULL SEND MMA

Our collaboration with FULL SEND supported content capture at UFC 312, held in Sydney, Australia. The event showcased the skill, discipline, and intensity that define MMA at the highest level. UFC 312 brought the action to Australia, headlined by Dricus Du Plessis defending his middleweight title against Sean Strickland. The card featured a series of decisive performances, including high output striking battles and dominant wins across multiple divisions, with Zhang Weili defending her strawweight title against Tatiana Suarez. Outside the octagon, the event drew a strong international audience, reinforcing the UFC’s global reach and the growing presence of MMA in Australia. FULL SEND provided exclusive access to fighters, enabling coverage that extended beyond competition into preparation and mindset. Content capture navigated a high energy arena environment, tight timelines, and controlled access while maintaining focus on the athletes’ process. The event extended beyond the fights themselves, highlighting resilience, pressure, and the narratives that define combat sports at the elite level, bringing audiences closer to the human side of competition.

FULL SEND x UFC

UFC 312 with FULL SEND MMA

Our collaboration with FULL SEND supported content capture at UFC 312, held in Sydney, Australia. The event showcased the skill, discipline, and intensity that define MMA at the highest level. UFC 312 brought the action to Australia, headlined by Dricus Du Plessis defending his middleweight title against Sean Strickland. The card featured a series of decisive performances, including high output striking battles and dominant wins across multiple divisions, with Zhang Weili defending her strawweight title against Tatiana Suarez. Outside the octagon, the event drew a strong international audience, reinforcing the UFC’s global reach and the growing presence of MMA in Australia. FULL SEND provided exclusive access to fighters, enabling coverage that extended beyond competition into preparation and mindset. Content capture navigated a high energy arena environment, tight timelines, and controlled access while maintaining focus on the athletes’ process. The event extended beyond the fights themselves, highlighting resilience, pressure, and the narratives that define combat sports at the elite level, bringing audiences closer to the human side of competition.

FULL SEND x UFC

UFC 309 with FULL SEND MMA

Our collaboration with FULL SEND supported content capture at UFC 309, held at Madison Square Garden. The event showcased the skill, determination, and intensity that define MMA at the highest level. UFC 309 brought the action to New York, headlined by Jon Jones returning to defend his heavyweight title. The card featured a series of decisive performances, including knockout finishes and hard fought wins across multiple divisions. Outside the octagon, appearances from Donald Trump and Elon Musk added a wider cultural spotlight to the event. FULL SEND provided exclusive access to fighters, enabling coverage that extended beyond competition into preparation and mindset. Content capture navigated crowded arenas, shifting schedules, and tightly controlled access while maintaining focus on the athletes’ process. The event extended beyond the fights themselves, highlighting resilience, pressure, and the narratives that define combat sports at the elite level, bringing audiences closer to the human side of competition.

FULL SEND x UFC

UFC 309 with FULL SEND MMA

Our collaboration with FULL SEND supported content capture at UFC 309, held at Madison Square Garden. The event showcased the skill, determination, and intensity that define MMA at the highest level. UFC 309 brought the action to New York, headlined by Jon Jones returning to defend his heavyweight title. The card featured a series of decisive performances, including knockout finishes and hard fought wins across multiple divisions. Outside the octagon, appearances from Donald Trump and Elon Musk added a wider cultural spotlight to the event. FULL SEND provided exclusive access to fighters, enabling coverage that extended beyond competition into preparation and mindset. Content capture navigated crowded arenas, shifting schedules, and tightly controlled access while maintaining focus on the athletes’ process. The event extended beyond the fights themselves, highlighting resilience, pressure, and the narratives that define combat sports at the elite level, bringing audiences closer to the human side of competition.

Leona

"By The Sea" by Leona

For the Leona "By The Sea" campaign, we found ourselves on a yacht in Toronto’s Outer Harbour Marina, surrounded by subtle textures, natural light, and gentle waves. The creative direction leaned toward simplicity and intimacy, with a black-and-white palette that evoked a sense of timelessness. We coordinated a precise schedule, balancing makeup and hair preparations with smooth transitions into filming. Simple props such as a book, a pair of sunglasses, and a cigarette hinted at quiet narratives unfolding among the models. Ordinary gestures, like sipping water or tying up hair, became delicate moments captured in a gentle, drifting environment. This controlled yet organic approach allowed the team to highlight authenticity while maintaining a calm, refined aesthetic. By curating the mood and guiding the interplay of model interactions, we produced footage that felt effortlessly elegant. This project stands as a testament to how minimalism and careful planning can yield enduring emotional resonance.

Leona

"By The Sea" by Leona

For the Leona "By The Sea" campaign, we found ourselves on a yacht in Toronto’s Outer Harbour Marina, surrounded by subtle textures, natural light, and gentle waves. The creative direction leaned toward simplicity and intimacy, with a black-and-white palette that evoked a sense of timelessness. We coordinated a precise schedule, balancing makeup and hair preparations with smooth transitions into filming. Simple props such as a book, a pair of sunglasses, and a cigarette hinted at quiet narratives unfolding among the models. Ordinary gestures, like sipping water or tying up hair, became delicate moments captured in a gentle, drifting environment. This controlled yet organic approach allowed the team to highlight authenticity while maintaining a calm, refined aesthetic. By curating the mood and guiding the interplay of model interactions, we produced footage that felt effortlessly elegant. This project stands as a testament to how minimalism and careful planning can yield enduring emotional resonance.

AryaHungry

Elevating AryaHungry’s bold culinary brand

Working with AryaHungry (Arya Hamedani) meant aligning creativity with strategy to support his rapid growth as a bold, no-nonsense culinary creator. His “Don’t Fuck It Up” tagline defined a raw, authentic style that resonated with a loyal community on Instagram and TikTok. Viewers trusted Arya’s recommendations and embraced his humor, energy, and honest approach to cooking. Our team secured brand deals that fit his culinary vision, partnerships with Made In Cookware, EZ Board etc. kept authenticity at the forefront. We also developed a merchandise site and masterclass platform designed to strengthen his brand and deepen his connection with fans. Behind the scenes, we managed logistics for shoots, including a memorable Thanksgiving production in a rural setting, complete with fireworks and laughter. By combining talent management and strategic digital solutions, we helped AryaHungry scale his presence, reach new audiences, and maintain meaningful engagement with followers who value his unfiltered, passionate take on food.

AryaHungry

Elevating AryaHungry’s bold culinary brand

Working with AryaHungry (Arya Hamedani) meant aligning creativity with strategy to support his rapid growth as a bold, no-nonsense culinary creator. His “Don’t Fuck It Up” tagline defined a raw, authentic style that resonated with a loyal community on Instagram and TikTok. Viewers trusted Arya’s recommendations and embraced his humor, energy, and honest approach to cooking. Our team secured brand deals that fit his culinary vision, partnerships with Made In Cookware, EZ Board etc. kept authenticity at the forefront. We also developed a merchandise site and masterclass platform designed to strengthen his brand and deepen his connection with fans. Behind the scenes, we managed logistics for shoots, including a memorable Thanksgiving production in a rural setting, complete with fireworks and laughter. By combining talent management and strategic digital solutions, we helped AryaHungry scale his presence, reach new audiences, and maintain meaningful engagement with followers who value his unfiltered, passionate take on food.

David Kollar

The Rodeo Club Collection

Kollar’s Rodeo Club collection takes a bold step in redefining the American Western aesthetic. Set against rolling hills and rustic barns, the campaign highlighted the collection’s luxurious textures and innovative designs. Our team worked to capture the essence of this collection, showcasing draping trousers, oversized cropped tees, and timeless straight-leg denim. The rugged backdrop served as the perfect complement to the collection’s refined tailoring, emphasizing its versatility for both casual and elevated settings. Accessories such as distressed leather boots and vintage-inspired hats tied the looks together, paying homage to Western heritage while staying firmly rooted in contemporary fashion. Through this campaign, Kollar’s Rodeo Club collection proved to be a celebration of individuality and a reimagination of classic Americana for the modern era.

David Kollar

The Rodeo Club Collection

Kollar’s Rodeo Club collection takes a bold step in redefining the American Western aesthetic. Set against rolling hills and rustic barns, the campaign highlighted the collection’s luxurious textures and innovative designs. Our team worked to capture the essence of this collection, showcasing draping trousers, oversized cropped tees, and timeless straight-leg denim. The rugged backdrop served as the perfect complement to the collection’s refined tailoring, emphasizing its versatility for both casual and elevated settings. Accessories such as distressed leather boots and vintage-inspired hats tied the looks together, paying homage to Western heritage while staying firmly rooted in contemporary fashion. Through this campaign, Kollar’s Rodeo Club collection proved to be a celebration of individuality and a reimagination of classic Americana for the modern era.

Stromedy

Turning Stromedy’s high-stakes concepts into reality

Working with Kyle Godfrey, better known as Stromedy, meant pushing boundaries to deliver high-octane content that left audiences breathless. Known for his adventurous storylines and immersive narratives, Stromedy relied on us to transform ambitious concepts into reality. We coordinated every detail so he could focus entirely on performance and storytelling. From arranging transportation and assembling props to hiring actors and securing costumes, we ensured every component was in place. We managed contracts, obtained permits, and solved problems before they arose. That might have meant having a school bus ready for heating in a cold, rural setting or mapping out alternate routes for a complex car chase. We recently oversaw a challenging shoot in Arizona that involved infiltrating a secret base, executing a high-stakes robbery, orchestrating a dirt bike escape, and even arranging a helicopter extraction. Our behind-the-scenes management turned this intricate vision into an adrenaline-fueled episode viewers would never forget. These videos have since generated over a million views. By combining logistical expertise, resourcefulness, and creative foresight, we served as the invisible backbone of Stromedy’s productions.

Stromedy

Turning Stromedy’s high-stakes concepts into reality

Working with Kyle Godfrey, better known as Stromedy, meant pushing boundaries to deliver high-octane content that left audiences breathless. Known for his adventurous storylines and immersive narratives, Stromedy relied on us to transform ambitious concepts into reality. We coordinated every detail so he could focus entirely on performance and storytelling. From arranging transportation and assembling props to hiring actors and securing costumes, we ensured every component was in place. We managed contracts, obtained permits, and solved problems before they arose. That might have meant having a school bus ready for heating in a cold, rural setting or mapping out alternate routes for a complex car chase. We recently oversaw a challenging shoot in Arizona that involved infiltrating a secret base, executing a high-stakes robbery, orchestrating a dirt bike escape, and even arranging a helicopter extraction. Our behind-the-scenes management turned this intricate vision into an adrenaline-fueled episode viewers would never forget. These videos have since generated over a million views. By combining logistical expertise, resourcefulness, and creative foresight, we served as the invisible backbone of Stromedy’s productions.

Join us

We are actively searching for innovative minds with unique perspectives to share. If you think you can make a difference at MAFIC, apply now!

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