Hairvivi

Kinobody

Audi

David Kollar

Hairvivi

Kinobody

Audi

David Kollar

About

A Creative Agency for What’s Next

MAFIC is a creative agency built by creators who know how to stand out in a world that never stops scrolling. We help brands grow and connect with audiences through bold, versatile content and storytelling that resonates.

We work with talent to build presence, unlock opportunities, and achieve measurable results. This is just the beginning of what MAFIC offers, and we’re always exploring new ways to shape culture, spark ideas, and bring visions to life.

A Creative Agency for What’s Next

MAFIC is a creative agency built by creators who know how to stand out in a world that never stops scrolling. We help brands grow and connect with audiences through bold, versatile content and storytelling that resonates.

We work with talent to build presence, unlock opportunities, and achieve measurable results. This is just the beginning of what MAFIC offers, and we’re always exploring new ways to shape culture, spark ideas, and bring visions to life.

A Creative Agency for What’s Next

MAFIC is a creative agency built by creators who know how to stand out in a world that never stops scrolling. We help brands grow and connect with audiences through bold, versatile content and storytelling that resonates.

We work with talent to build presence, unlock opportunities, and achieve measurable results. This is just the beginning of what MAFIC offers, and we’re always exploring new ways to shape culture, spark ideas, and bring visions to life.

Services

Content Creation

Content Creation

Content Creation

Talent Management

Talent Management

Talent Management

our values

01. Integrity

02. Humanity

03. Teamwork

We build lasting relationships with our clients and partners, grounded in respect, authenticity, and accountability. Transparency is central to everything we do.

We believe in the power of people. Empathy, diversity, and the richness of human experience guide our work. When different perspectives come together, true creativity emerges.

Collaboration turns goals into reality. Our diverse team of innovative minds work together to bring true innovation to content creation and talent management.

01. Integrity

02. Humanity

03. Teamwork

We build lasting relationships with our clients and partners, grounded in respect, authenticity, and accountability. Transparency is central to everything we do.

We believe in the power of people. We’re connected by empathy, diversity, and the shared experience of being human. When different perspectives come together, real magic happens.

Collaboration turns goals into reality. Our diverse team of innovative minds work together to bring true innovation to content creation and talent management.

01. Intergrity

02. Humanity

03. Teamwork

We build lasting relationships with our clients and partners, grounded in respect, authenticity, and accountability. Transparency is central to everything we do.

We believe in the power of people. We’re connected by empathy, diversity, and the shared experience of being human. When different perspectives come together, real magic happens.

Collaboration turns goals into reality. Our diverse team of innovative minds work together to bring true innovation to content creation and talent management.

From the journal

Municipal Goods

From Toronto to Miami With Municipal Goods

Our work with Municipal Goods, like our work with INK Entertainment, goes beyond documenting events. Each project has been an opportunity to understand how different environments shape how people move, interact, and respond to a space. Most recently, for Paris Texas at Palm Tree Club in Miami, that meant working inside a waterfront venue built directly into the marina, where the club, dock, and arrival point all blend into one continuous space. Backed by Palm Tree Crew, the space carries a polished but high energy identity. The night extended beyond the club itself, with yachts pulling in and guests arriving directly through the marina into the venue. With Brandi Cyrus and Sidepiece on the lineup, the energy built quickly. Our focus was on capturing how the environment moved, from crowd response to transitions between sets. Working across projects with Municipal Goods has continued to refine how we approach storytelling in live environments.

Municipal Goods

From Toronto to Miami With Municipal Goods

Our work with Municipal Goods, like our work with INK Entertainment, goes beyond documenting events. Each project has been an opportunity to understand how different environments shape how people move, interact, and respond to a space. Most recently, for Paris Texas at Palm Tree Club in Miami, that meant working inside a waterfront venue built directly into the marina, where the club, dock, and arrival point all blend into one continuous space. Backed by Palm Tree Crew, the space carries a polished but high energy identity. The night extended beyond the club itself, with yachts pulling in and guests arriving directly through the marina into the venue. With Brandi Cyrus and Sidepiece on the lineup, the energy built quickly. Our focus was on capturing how the environment moved, from crowd response to transitions between sets. Working across projects with Municipal Goods has continued to refine how we approach storytelling in live environments.

Nourish

SMOKED Ignites Toronto at STACKT Market

Toronto’s STACKT Market burned bright as SMOKED brought fire to the city. Low-and-slow brisket, Argentinian asado, Caribbean jerk, Japanese yakitori, every corner sizzled with global flavors, each dish a story told in smoke and heat. We captured the festival entirely through photos and video. Chef Dwight Smith’s jerk chicken danced with Red Stripe and Grace Foods seasoning, Chef Lawrence LaPianta’s sausage smash burgers and cochinita pibil tacos sizzled, and Malabar coastal pork skewers and yuzu kosho chicken moved like art in the hands of the chefs. STACKT’s open-air spaces, live music performances, and crowds created an immersive atmosphere, this is felt through the content produced. Every plate also supported Feed Ontario.

Nourish

SMOKED Ignites Toronto at STACKT Market

Toronto’s STACKT Market burned bright as SMOKED brought fire to the city. Low-and-slow brisket, Argentinian asado, Caribbean jerk, Japanese yakitori, every corner sizzled with global flavors, each dish a story told in smoke and heat. We captured the festival entirely through photos and video. Chef Dwight Smith’s jerk chicken danced with Red Stripe and Grace Foods seasoning, Chef Lawrence LaPianta’s sausage smash burgers and cochinita pibil tacos sizzled, and Malabar coastal pork skewers and yuzu kosho chicken moved like art in the hands of the chefs. STACKT’s open-air spaces, live music performances, and crowds created an immersive atmosphere, this is felt through the content produced. Every plate also supported Feed Ontario.

Municipal Goods

Paris Texas at the 166th King’s Plate

Owned and operated by Municipal Goods, Paris Texas set up a trackside pop-up at the 166th King’s Plate at Woodbine Racetrack, placing the brand in the middle of one of Toronto's most high-energy days of the summer. The crowd, the races, the music, everything moved fast, building throughout the day as people filled the grounds. Our focus was to capture the activation through video as it lived inside that environment. Horses charging down the track, well-dressed groups pressed along the rail, and those moving between betting, drinks, and high-energy conversation set the pace. The high energy came from the rhythm of the day, the noise, the motion, the constant shift between the races and everything around them. The final recap videos produced reflects that balance.

Municipal Goods

Paris Texas at the 166th King’s Plate

Owned and operated by Municipal Goods, Paris Texas set up a trackside pop-up at the 166th King’s Plate at Woodbine Racetrack, placing the brand in the middle of one of Toronto's most high-energy days of the summer. The crowd, the races, the music, everything moved fast, building throughout the day as people filled the grounds. Our focus was to capture the activation through video as it lived inside that environment. Horses charging down the track, well-dressed groups pressed along the rail, and those moving between betting, drinks, and high-energy conversation set the pace. The high energy came from the rhythm of the day, the noise, the motion, the constant shift between the races and everything around them. The final recap videos produced reflects that balance.

FULL SEND

UFC with FULL SEND MMA

Our collaboration with FULL SEND supported content capture across several major UFC events, including UFC 308 in Abu Dhabi and UFC 309 at Madison Square Garden. Both showcased the skill, determination, and intensity that define MMA at the highest level. At UFC 308, Ilia Topuria defended his featherweight title against Max Holloway in a high pace main event, while Khamzat Chimaev secured a dominant submission victory over Robert Whittaker. UFC 309 brought the action to Madison Square Garden, where Jon Jones returned to defend his heavyweight title. The card featured a series of decisive performances, including knockout finishes and hard fought wins across multiple divisions. Outside the octagon, appearances from Donald Trump and Elon Musk added a wider cultural spotlight to the event. FULL SEND provided exclusive access to fighters, enabling coverage that extended beyond competition into preparation and mindset. Across both events, content capture navigated crowded arenas, shifting schedules, and tightly controlled access while maintaining focus on the athletes’ process. These events extended beyond the fights themselves, highlighting resilience, pressure, and the narratives that define combat sports at the elite level, bringing audiences closer to the human side of competition.

FULL SEND

UFC with FULL SEND MMA

Our collaboration with FULL SEND supported content capture across several major UFC events, including UFC 308 in Abu Dhabi and UFC 309 at Madison Square Garden. Both showcased the skill, determination, and intensity that define MMA at the highest level. At UFC 308, Ilia Topuria defended his featherweight title against Max Holloway in a high pace main event, while Khamzat Chimaev secured a dominant submission victory over Robert Whittaker. UFC 309 brought the action to Madison Square Garden, where Jon Jones returned to defend his heavyweight title. The card featured a series of decisive performances, including knockout finishes and hard fought wins across multiple divisions. Outside the octagon, appearances from Donald Trump and Elon Musk added a wider cultural spotlight to the event. FULL SEND provided exclusive access to fighters, enabling coverage that extended beyond competition into preparation and mindset. Across both events, content capture navigated crowded arenas, shifting schedules, and tightly controlled access while maintaining focus on the athletes’ process. These events extended beyond the fights themselves, highlighting resilience, pressure, and the narratives that define combat sports at the elite level, bringing audiences closer to the human side of competition.

Leona

"By The Sea" by Leona

For the Leona "By The Sea" campaign, we found ourselves on a yacht in Toronto’s Outer Harbour Marina, surrounded by subtle textures, natural light, and gentle waves. The creative direction leaned toward simplicity and intimacy, with a black-and-white palette that evoked a sense of timelessness. We coordinated a precise schedule, balancing makeup and hair preparations with smooth transitions into filming. Simple props such as a book, a pair of sunglasses, and a cigarette hinted at quiet narratives unfolding among the models. Ordinary gestures, like sipping water or tying up hair, became delicate moments captured in a gentle, drifting environment. This controlled yet organic approach allowed the team to highlight authenticity while maintaining a calm, refined aesthetic. By curating the mood and guiding the interplay of model interactions, we produced footage that felt effortlessly elegant. This project stands as a testament to how minimalism and careful planning can yield enduring emotional resonance.

Leona

"By The Sea" by Leona

For the Leona "By The Sea" campaign, we found ourselves on a yacht in Toronto’s Outer Harbour Marina, surrounded by subtle textures, natural light, and gentle waves. The creative direction leaned toward simplicity and intimacy, with a black-and-white palette that evoked a sense of timelessness. We coordinated a precise schedule, balancing makeup and hair preparations with smooth transitions into filming. Simple props such as a book, a pair of sunglasses, and a cigarette hinted at quiet narratives unfolding among the models. Ordinary gestures, like sipping water or tying up hair, became delicate moments captured in a gentle, drifting environment. This controlled yet organic approach allowed the team to highlight authenticity while maintaining a calm, refined aesthetic. By curating the mood and guiding the interplay of model interactions, we produced footage that felt effortlessly elegant. This project stands as a testament to how minimalism and careful planning can yield enduring emotional resonance.

AryaHungry

Elevating AryaHungry’s bold culinary brand

Working with AryaHungry (Arya Hamedani) meant aligning creativity with strategy to support his rapid growth as a bold, no-nonsense culinary creator. His “Don’t Fuck It Up” tagline defined a raw, authentic style that resonated with a loyal community on Instagram and TikTok. Viewers trusted Arya’s recommendations and embraced his humor, energy, and honest approach to cooking. Our team secured brand deals that fit his culinary vision, partnerships with Made In Cookware, EZ Board etc. kept authenticity at the forefront. We also developed a merchandise site and masterclass platform designed to strengthen his brand and deepen his connection with fans. Behind the scenes, we managed logistics for shoots, including a memorable Thanksgiving production in a rural setting, complete with fireworks and laughter. By combining talent management and strategic digital solutions, we helped AryaHungry scale his presence, reach new audiences, and maintain meaningful engagement with followers who value his unfiltered, passionate take on food.

AryaHungry

Elevating AryaHungry’s bold culinary brand

Working with AryaHungry (Arya Hamedani) meant aligning creativity with strategy to support his rapid growth as a bold, no-nonsense culinary creator. His “Don’t Fuck It Up” tagline defined a raw, authentic style that resonated with a loyal community on Instagram and TikTok. Viewers trusted Arya’s recommendations and embraced his humor, energy, and honest approach to cooking. Our team secured brand deals that fit his culinary vision, partnerships with Made In Cookware, EZ Board etc. kept authenticity at the forefront. We also developed a merchandise site and masterclass platform designed to strengthen his brand and deepen his connection with fans. Behind the scenes, we managed logistics for shoots, including a memorable Thanksgiving production in a rural setting, complete with fireworks and laughter. By combining talent management and strategic digital solutions, we helped AryaHungry scale his presence, reach new audiences, and maintain meaningful engagement with followers who value his unfiltered, passionate take on food.

All Articles

Selected works

RBC

RBC

RBC

David Kollar

David Kollar

David Kollar

Nespresso

Nespresso

Ab0ve Cocktails

Ab0ve Cocktails

Ab0ve Cocktails

Arbat Group

Arbat Group

Yokohama

Yokohama

Yokohama

All Projects

Join us

We are actively searching for innovative minds with unique perspectives to share. If you think you can make a difference at MAFIC, apply now!

Open Roles

Open Roles

contact

+1 (647) 648 6744

+1 (647) 648 6744

+1 (647) 648 6744

info@mafic.ca

info@mafic.ca

info@mafic.ca