Leona
"By The Sea" by Leona
24.07.27
/
2 min.
by
Miguel Fuentes, Founder
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Cinematic elegance on the Toronto waterfront
For the Leona "By The Sea" campaign, we found ourselves on a yacht in Toronto’s Outer Harbour Marina, surrounded by subtle textures, natural light, and gentle waves. The creative direction leaned toward simplicity and intimacy, with a black-and-white palette that evoked a sense of timelessness.
We coordinated a precise schedule, balancing makeup and hair preparations with smooth transitions into filming. Simple props such as a book, a pair of sunglasses, and a cigarette hinted at quiet narratives unfolding among the models. Ordinary gestures, like sipping water or tying up hair, became delicate moments captured in a gentle, drifting environment.
This controlled yet organic approach allowed the team to highlight authenticity while maintaining a calm, refined aesthetic. By curating the mood and guiding the interplay of model interactions, we produced footage that felt effortlessly elegant. This project stands as a testament to how minimalism and careful planning can yield enduring emotional resonance.
Cinematic elegance on the Toronto waterfront
For the Leona "By The Sea" campaign, we found ourselves on a yacht in Toronto’s Outer Harbour Marina, surrounded by subtle textures, natural light, and gentle waves. The creative direction leaned toward simplicity and intimacy, with a black-and-white palette that evoked a sense of timelessness.
We coordinated a precise schedule, balancing makeup and hair preparations with smooth transitions into filming. Simple props such as a book, a pair of sunglasses, and a cigarette hinted at quiet narratives unfolding among the models. Ordinary gestures, like sipping water or tying up hair, became delicate moments captured in a gentle, drifting environment.
This controlled yet organic approach allowed the team to highlight authenticity while maintaining a calm, refined aesthetic. By curating the mood and guiding the interplay of model interactions, we produced footage that felt effortlessly elegant. This project stands as a testament to how minimalism and careful planning can yield enduring emotional resonance.
Cinematic elegance on the Toronto waterfront
For the Leona "By The Sea" campaign, we found ourselves on a yacht in Toronto’s Outer Harbour Marina, surrounded by subtle textures, natural light, and gentle waves. The creative direction leaned toward simplicity and intimacy, with a black-and-white palette that evoked a sense of timelessness.
We coordinated a precise schedule, balancing makeup and hair preparations with smooth transitions into filming. Simple props such as a book, a pair of sunglasses, and a cigarette hinted at quiet narratives unfolding among the models. Ordinary gestures, like sipping water or tying up hair, became delicate moments captured in a gentle, drifting environment.
This controlled yet organic approach allowed the team to highlight authenticity while maintaining a calm, refined aesthetic. By curating the mood and guiding the interplay of model interactions, we produced footage that felt effortlessly elegant. This project stands as a testament to how minimalism and careful planning can yield enduring emotional resonance.
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