David Kollar
A Fall/Winter 2024 story
25.01.07
/
2 min.
by
Miguel Fuentes, Founder
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Elevating a collection through storytelling
When confronted with over 60 new looks to showcase in a single shoot, our aim wasn’t just to present clothing, it was to capture the mindset behind the collection. Each piece had a reason for being there, whether it offered a fresh take on denim, introduced unexpected pairings, or challenged traditional styling norms. Our approach involved thoughtful staging, lighting that emphasized texture and detail, and direction that encouraged models to move naturally, bringing the garments’ personalities to the forefront.
The result was more than a lookbook; it was a cohesive visual story that reinforced the brand’s identity and values. Instead of treating each look as a standalone image, we wove them together, ensuring that viewers left with a clear impression of what the collection stood for. This perspective mirrors MAFIC’s broader philosophy: every piece of content is an opportunity to communicate purpose, vision, and atmosphere.
Elevating a collection through storytelling
When confronted with over 60 new looks to showcase in a single shoot, our aim wasn’t just to present clothing, it was to capture the mindset behind the collection. Each piece had a reason for being there, whether it offered a fresh take on denim, introduced unexpected pairings, or challenged traditional styling norms. Our approach involved thoughtful staging, lighting that emphasized texture and detail, and direction that encouraged models to move naturally, bringing the garments’ personalities to the forefront.
The result was more than a lookbook; it was a cohesive visual story that reinforced the brand’s identity and values. Instead of treating each look as a standalone image, we wove them together, ensuring that viewers left with a clear impression of what the collection stood for. This perspective mirrors MAFIC’s broader philosophy: every piece of content is an opportunity to communicate purpose, vision, and atmosphere.
Elevating a collection through storytelling
When confronted with over 60 new looks to showcase in a single shoot, our aim wasn’t just to present clothing, it was to capture the mindset behind the collection. Each piece had a reason for being there, whether it offered a fresh take on denim, introduced unexpected pairings, or challenged traditional styling norms. Our approach involved thoughtful staging, lighting that emphasized texture and detail, and direction that encouraged models to move naturally, bringing the garments’ personalities to the forefront.
The result was more than a lookbook; it was a cohesive visual story that reinforced the brand’s identity and values. Instead of treating each look as a standalone image, we wove them together, ensuring that viewers left with a clear impression of what the collection stood for. This perspective mirrors MAFIC’s broader philosophy: every piece of content is an opportunity to communicate purpose, vision, and atmosphere.
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