Municipal Goods

Paris Texas at the 166th King’s Plate

25.08.16

/

1 min.

by

Miguel Fuentes, Founder

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Bringing a trackside pop-up to Woodbine Racetrack

Owned and operated by Municipal Goods, Paris Texas set up a trackside pop-up at the 166th King’s Plate at Woodbine Racetrack, placing the brand in the middle of one of Toronto's most high-energy days of the summer. The crowd, the races, the music, everything moved fast, building throughout the day as people filled the grounds.

Our focus was to capture the activation through video as it lived inside that environment. Horses charging down the track, well-dressed groups pressed along the rail, and those moving between betting, drinks, and high-energy conversation set the pace.

The high energy came from the rhythm of the day, the noise, the motion, the constant shift between the races and everything around them. The final recap videos produced reflects that balance.


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